Rhenus Asia-Pacific Strengthens Customer-focused Strategy

Monday, 14 January 2019, 5:28 pm
Press Release: Rhenus Logistics

14th January 2019

Rhenus Asia-Pacific Strengthens
Customer-focused Strategy as it Continues Intra-Asia

Rhenus Logistics Asia-Pacific embarks on
customer-focused approach to build upon touch points
globally, including its 15 countries and regions in Asia
Pacific. As it aims to double up Intra-Asia volumes and
revenues by end of 2020, strengthening its regional presence
and capitalizing on digitization trends are key.

NEW ZEALAND – Media OutReach – 14 January 2019 –
Intra-Asia Trade continues to grow steadily as Asia and the
Pacific saw its gross domestic product (GDP) rise from 30.1%
in 2000 to 42.6%[1] in 2017, and account for more than a
third of global exports. Average container utilization
globally is expected to increase significantly from 68% in
2017 to around 80%[2] by 2022, with average regional
utilization levels projected to increase most sharply in
Greater China, North Asia, Southeast Asia and West Coast
South America.

Following the opening of its new
office in New Zealand in August 2018 to extend the reach
into the Oceania market, Rhenus Asia-Pacific plans to
significantly accelerate its Intra-Asia growth and presence
with a greater focus on customer needs and trends. The
logistics services provider also seeks to tap into emerging
opportunities such as e-commerce and digital technologies.
Efforts to identify potential mergers and acquisition
opportunities remain on-going.

“With a presence in
almost every part of the Asia Pacific, Rhenus has an
extensive portfolio of services, products and solutions. Our
intra-Asia trade volume has seen a steady year-on-year
growth of 20-30% for the past 3 years and we aim to double
up the revenue by 2020. We continue to deliver strong Air
and Ocean products, while warehousing, cross-border trucking
and rail transportation remain increasingly important in the
region. We are also looking to grow the E-commerce business
for South-east Asia and Greater China, among others,” said
Jan Harnisch, CEO of Far East Asia, Rhenus Asia-Pacific.

With offices in 15 countries and regions helmed by
leaders with local market knowledge, Rhenus has seen the
expansion open up the trade lanes within Asia to Oceania and

“Rhenus is on track on a long-term growth
strategy to establish strong presence on all continents. The
extension of our presence in the South East Asian markets is
key, where we leverage the possibilities in cross border
trucking. We are seeing strong growth in air freight,
especially the trade lanes between Hong Kong – Bangkok,
Taipei – Bangkok, Hong Kong – Delhi, Singapore – Bangkok,
Shanghai – Bangkok,” said Tobias Bartz, a Member of the
Rhenus Board.

As new technologies reshape the
logistics marketplace and customer expectations, Rhenus is
staying ahead of the curve, from minimizing manual work by
automating processes, integrating with our vendors via
electronic data exchange, and using ticketing systems to
manage internal queries.

Please refer to the Annex
for the respective country snapshot.

For more
information and the latest updates on Rhenus Logistics
Asia-Pacific, check out https://www.rhenus.com and stay
connected on https://www.linkedin.com/company/rhenus-logistics-asia-pacific/.

About Rhenus
The Rhenus Group is a
logistics services provider with global business operations
and annual turnover of EUR 4.8 billion. Rhenus has business
sites at 610 locations worldwide and employs 29,000 people.
The Rhenus business areas — Contract Logistics, Freight
Logistics and Port Logistics — manage complex supply chains
and provide a wealth of innovative value-added

Annex: Country and Region

Regional Executive

“Rhenus has started an aggressive
expansion plan in the face of a mature market in South-east
Asia. We have seen steady growth in the last 12 months, and
will continue to focus on meeting the demand for road and
warehousing solutions in this region” – Joachim Hanssen, CEO
of South-east Asia, Rhenus Asia-Pacific.

“In the
Greater China market, for example, Rhenus Logistics has an
ever- expanding presence and covers all major trade hubs
with 16 offices and 4 warehouse sites. With a variety of
transport modes and hub solutions available, we are poised
and ready to further accelerate our business within
Asia-Pacific.” – Michael Sickinger, CEO of the Greater China
region, Rhenus Asia-Pacific.

New Zealand • Rhenus
New Zealand has a strong focus on agricultural products,
with major export partners being New Zealand’s trans-Tasman
neighbors — Australia, USA, United Kingdom, and Japan. It
sees opportunities for ocean and air freight, and

Asia Development Bank’s “Key Indicators for Asia and the
Pacific 2018” Report
[2] Drewry’s “Global Container
Terminal Operators Annual Review and Forecast 2018”

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